From last.fm:

James Bay is a 24 year-old artist who possesses that untarnished strain of talent that many newcomers lose as they develop over time. His raw expressions and graveled voice work in a magical unison that captivates audiences and strips pop melodies back to a skeletal efficiency. Hailing from Hitchin, Hertfordshire, James is a young singer-songwriter who has already gained a great reputation thanks to stints at Communion's monthly night at Notting Hill Arts Club in London and a hugely successful run of support slots with Tom Odell Read more on Last.fm